The actress has been sharing behind-the-scenes shots with her followers for months but the countdown began on Monday when Legit tweeted a link to a preview of the range‚ which launches in three days.
@legitfashion tweeted‚ "The wait is over! LEGiT x @Boity is now in store - run! View the range here: http://goo.gl/UgPQzK".
The preview currently features sports-luxe inspired workout gear and accessories that range from R40 – R300.
According to her tweets‚ the range will also include resort wear and swimsuits.
The reactions of Thulo’s Twitter followers show that celebrity endorsements are gold for retail brands in the social media context‚ although whether they will actually buy the items is still moot.
"@Boity watch me fleeek at the gym from now. #LegitxBoity #love‚" Banki @_RebaS tweeted.
God&B.T. Lover @thembela_43458 posted‚ "My @Boity has always been a star. Am so happy for my fave. #LEGiTxBOiTY #legitsummer15".
This is the same range that caused an online frenzy when fans "misunderstood" a promo video that Legit posted in which Cassper Nyovest officially asked Thulo to be his girlfriend.
The range officially launches on Thursday.
Thulo adopted a fitness regime last year that also saw her become an ambassador of the Sweat workouts.